CAPABILITIES

Personalization

Customers crave interactions with brands that reflect who they are across every single channel.
Data-driven
Next-best action
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The new foundation of customer relationships

In today’s digital world, customer engagement is no longer possible without personalization — and personalization is not possible without data. With Cheetah Digital, you can seamlessly examine the millions of interactions customers have with your brand every day and activate them to deliver more in-the-moment marketing and loyalty experiences. 

Single view of the customer

Harnessing all the transactional, first-, and zero-party data you collect in one centralized location is the key to delivering truly personalized communications. We help create this single view of the customer and draw insights out of this data, positioning your marketing campaigns for success.

Real-time decisioning engine

With the power of our engagement data platform, we make it possible to apply all your customers’ real-time behaviors and preferences to trigger an email, qualify them for an experience, send them a reward, and more — all based on what will increase their emotional loyalty to your brand most.

Cross-channel optimization

Every customer interaction must provide a personalized, consistent, and relevant brand experience. With our platform, you can deliver personalized experiences at scale across every touchpoint of the customer lifecycle, including email, SMS, mobile wallet, social media, and more.

Personalized experiences

Creating deeper emotional loyalty means connecting with customers on their terms. Cheetah Digital enables marketers to collect accurate, permissioned zero- and first-party data in an efficient, natural manner. With this data, you can progressively profile your customers, deliver more in-the-moment value, and create hyper-personalized experiences that delight customers.
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Create truly personalized cross-channel experiences

Executing personalized interactions, experiences, and communications with customers shouldn’t require multiple teams, resources, and systems. We simplify this process by putting the power of each of our solutions in the marketer’s hands. 

Orchestrated solutions

Managing cross-channel personalization is easier when all your messaging, loyalty, and experience solutions live under one roof. Decisions made by our decisioning engine are seamlessly communicated and activated across our other solutions — no additional integrations required.

Truly cross-channel

Consumers are using more channels than ever before. Our solutions make it possible to deliver personalized messaging and experiences across every channel, including email, SMS, MMS, Push, POS, and even within customers’ native mobile wallets.

End-to-end experiences

When creating lasting emotional loyalty, every interaction across the entire customer lifecycle matters. We help create experiences that resonate with customers individually, directly targeting their specified and inferred preferences across every interaction from acquisition to re-engagement.
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We have the data management power, cross-channel capabilities, and personalization expertise needed to enhance your customer experiences.

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Security

Protect your customers’ important data

Keeping your data safe from threats is the key to protecting your customers and your brand. We’ve been protecting our clients’ data — some of the world’s best brands — for over 20 years. We comply with strict data security standards and regulations, including SOC 2 Type 2 and EU General Data Protection Regulation (GDPR), and maintain stringent internal best practices.

CAMPAIGN SERVICES

Does your marketing resonate?

Every communication you send — whether via a traditional email or the modern mobile wallet — must connect with consumers on a personal level in order to drive conversions. With the support of our solutions and services, brands can personalize every communication across the customer lifecycle to truly enhance their customer experiences. 

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Show your customers you know them
Report
The Privacy Paradox
Marketers today are facing their biggest challenge yet: balancing customers’ desire for personalized interactions while still fiercely protecting their privacy.
Blog
3 Ways to Make the Most of First-Party Data
In marketing as in life, it’s all about the personal touch. You have to show your customers you know them and first-party data is the key you need.
Report
The Cheetah Digital Difference
We’ve been around forever (in internet years), which means we’ve seen a lot of change. But one thing that hasn’t changed? Our dedication to marketers.